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5 Email Newsletter Tips – Read This Before You Hit Send

This week I spent some quality time training with our email marketing partner, Constant Contact. While I already knew most of these best practices, there were some great simple tips I’d love to share....

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Google, Keywords, and Your Opinion

Keyword, or Just Your Opinion? The talk of “keywords” has been in the web design and online marketing vocabulary for years. Of all the tasks pertaining to SEO (the art of optimizing a website to rank...

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Mobile App vs. Mobile Website

At Vivid Image, a question we hear often is about the difference between a mobile app and a mobile website. You have probably heard us talk about the importance of a mobile website – It is the fastest...

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Keywords That Are Too General

Keywords are important to understand, as you focus your website and blog content to increase traffic. And while it’s understandable that you need more traffic to your website, it is critical that it’s...

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31 Ways to Repurpose your Blog Posts into Social Media Content

With every blog post you publish, there are vast ways to promote it.  In a perfectly SEO’d world, the search engines would always find your posts and place them on the top of their SERP’s (Search...

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Website Updates You Simply Can’t Forget

These last few months have been a whirlwind of new technology, trends, and online changes. Many businesses and organizations we work with have set some aggressive growth goals and we’re already into...

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The ABC’s of Google Analytics

If you are new to Google Analytics you may think most of what you are looking at is in a foreign language. Hopefully this post will help to demystify some of the terms used in Google Analytics. I will...

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A Shout Out to Our Rural Minnesota Website Peeps!

It is always fun to talk to other people who work in the same industry as you do. Sharing stories, challenges, and ideas can create awesome collaboration and mutual respect. Some of our staff had a...

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5 Frequently Asked Questions Answered

Whether you are an existing Vivid Image client or simply curious about what it might be like to work with us, I’m writing this to answer a few key questions I respond to often. If I work with you, am I...

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How To Set Up Google Analytics

Unlocking the Power of Google Analytics! Google Analytics is a free tool you can use to monitor the success and opportunities of your on line marketing. With Google Analytics you can measure the amount...

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Don’t Use Social Media To House All Of Your Content

This is a very complicated topic to write about and one that is very important to understand. It is complicated because in no way shape or form do I want you to read this post and walk away thinking...

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New Gmail Tabs and your Email Marketing

Do you use Gmail?  Do your customers use Gmail? Recently, Google made some changes to the Gmail layout, which automatically filters some of your emails into “Promotional” and “Social” tabs. We have...

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5 Tips for Effective Calls to Action

Calls To Action are critical to help your business reach goals and measure the effectiveness of your online presence.  It’s important that you choose clear CTA’s and place them strategically within...

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Why “Bing It On” Really Matters To Marketers

If you’ve been keeping your eyes on the search engine headlines lately you may have noticed the clever, “Bing it on” slogan that Bing is using. If you haven’t noticed it it’s basically like the classic...

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URL Search Engine Optimization Do’s and Don’ts

In the past we have talked about the importance of your URL when it comes to your SEO efforts. In that post we discussed how using keywords in your URL can have a positive impact in your SEO efforts....

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Mobile Responsive Website Musings

Mobile marketing is on the minds of many!  We have clients who have already embraced and invested in mobile design, but many who are not quite there and realize mobile needs to be addressed soon.   Our...

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Why 100% (not provided) Will Soon Be Your Best Friend

If you are following any of the buzz in the Search Engine world you know that Google has made a change that has everyone up in arms. Google has recently announced that they are encrypting all non-paid...

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How to Grow your Evergreen Blog Content

There are many different types of content you can publish on your blog, such as newsworthy or timely content. But, evergreen content will work the hardest for you, for the longest. Every blog needs...

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What Is Google Hummingbird?

About a month ago Google announced that they have changed their search algorithm. The new Google search algorithm has been named Hummingbird. Soon after the announcement of the switch was made a...

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Plan to Make a Ruckus in 2014

Is 2014 the year of growth for your company? Is next year when you plan to focus more on getting results from your website? It’s time to take action so you are ready to cause an online ruckus and out...

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